Bruce Sturgell Marketing Portfolio

[+] enlarge	Project Title: EiiCash Affiliate Program Development and Management Attachment: none Completed: 01/04/2010 Category: Sales & Marketing > Business Plans & Marketing Strategy URL: http://www.eiicash.com Description: Developed EiiCash affiliate program from the ground up. Integrated into network system. Created all affiliate tools, recruiting lists, program messaging, and marketing materials. Negotiated with top affiliates in the industry to quickly increase sales through affiliate channel.  Managed program on a daily basis (including affiliate approvals, regular contact, bi-weekly newsletters, creation of promotions, and updating of EiiCash website/social media presence. Marketed program to targeted affiliate industry websites via email newsletters,   PPC, and on site advertising.
[+] enlarge	Project Title: Green Cig World Affiliate Program Attachment: none Completed: 07/01/2009 Category: Sales & Marketing > Business Plans & Marketing Strategy URL: http://www.greencigworld.com/affiliates.html Description: Unlike traditional cigarettes that produce harmful smoke containing tar, carbon monoxide, and over 4000 known toxic chemicals; the Green Cig releases a simple water vapor containing nicotine and flavor. Developed and managed affiliate program for Sid's Distributing (Green Cig World). Created plan of action based on client's needs. Developed affiliate program on client's preferred network platform. Designed banners and created additional tools for affiliate use once in program.  Created recruiting lists and monthly email newsletter template for client to use once program was live. Offered ongoing affiliate program consulting.
[+] enlarge	Project Title: Brook Taverner Affiliate Program Development & Consulting Attachment: none Completed: 02/05/2009 Category: Sales & Marketing > Business Plans & Marketing Strategy URL: http://www.brooktaverner.co.uk/affiliate-program.html Description: Brook Taverner are Europe’s largest trade supplier of stock-supported corporate clothing and staff uniforms. From tailored corporate business suits to jackets, trousers, skirts and waistcoats, Brook Taverner have a solution that’s right for your company. Initial consultation and creation of affiliate program development plan of action. Management of creation of affiliate tools, program messaging, recruitment messaging. Creation of initial recruiting prospect list. Worked with network contacts to ensure proper tracking of affiliate sales and to ensure Merchant met network standards.
[+] enlarge	Project Title: Sumo Lounge Affiliate Program Development and Management Attachment: none Completed: 11/09/2007 Category: Sales & Marketing > Business Plans & Marketing Strategy URL: http://www.sumolounge.com/affiliates.php Description: Sumo bean bag chairs are built with high quality rip-proof material that’s very durable and easy to clean. Our high quality bean bags are designed for an urban lifestyle providing a stylish alternative to boring furniture.  Developed Sumo Lounge affiliate program on Shareasale network. Created banners, links, and datafeed for program. Created marketing and recruiting plan of action, as well as promotional plan.  Managed affiliate program upon launch. Approved affiliates and added new ones via recruiting. Created monthly affiliate newsletter for program. Marketed the program through advertising, email, and banner placement.
[+] enlarge	Project Title: Powerthin.com Affiliate Program Development and Management Attachment: none Completed: 07/02/2007 Category: Sales & Marketing > Business Plans & Marketing Strategy URL: http://www.powerthin.com/affiliates.html Description: Developed and managed affiliate program for Powerthin.com. Created all affiliate banners, links and additional tools needed for program success. Managed affiliate base in order to ensure affiliates were making sales. Recruited new affiliates to the program.
[+] enlarge	Project Title: FrontPoint Security Affiliate Program Development Attachment: none Completed: 03/01/2007 Category: Sales & Marketing > Business Plans & Marketing Strategy URL: http://www.frontpointsecurity.com/common/affiliate Description: FrontPoint’s DIY security solutions protect your family, home, or business with wireless alarm equipment and interactive monitoring. Featuring GE Security technology and five-star customer service, our systems include free shipping, easy setup, and free apps for iPhone, iTouch, and BlackBerry. Consulted with company to build affiliate program plan of action. Developed affiliate program on chosen platform, including affiliate tools, program messaging, marketing messaging, and recruiting plan of action.
[+] enlarge	Project Title: Affiliate Program Manager Hotels.com (IAN.com) Attachment: none Completed: 02/06/2005 Category: Sales & Marketing > Business Plans & Marketing Strategy URL: http://web.archive.org/web/20050114041205/www.ian.com/ian/signup/home.jsp Description: The Interactive Affiliate Network offers travel related products in many different markets around the world; including hotels, flights, packages, car rental, cruises, insurance and activities. Recently merged program with Expedia.com affiliate program and created the Expedia Affiliate Network. Increased overall revenue of managed accounts by 26% in 2004 as well as creating 275 city specific niche websites for a top account. Responsible for management of top corporate, CPC and SEO accounts. • Managed top accounts responsible for over $42 Million of revenue in 2004. • First employee to sell datafeed integration services to affiliates, resulting in a new revenue stream for the company. • Assisted affiliates with optimization of their site architecture and SEO/SEM strategy. • Renegotiated contracts with affiliate accounts. • Developed strong affiliate relationships, leading to increased sales and use of new products. • Traveled to visit top affiliates and attend industry conferences.